We at Tangerine Living are having a lovefest with the store Muji in New York. Everything about the brand excites us. All their designs emphasize on minimalism, no branding and streamline packaging. Muji is a Japanese retail company that makes everything from stationary to furniture using recycled and natural materials for all their products and have been involved in designing fuel efficiency cars and minimalistic green homes.
The product design is very minimalistic and some may even say it’s boring, but there are devotees who are dubbed the “Mujirers” and are fanatics of the brand, actually some call it the Muji lifestyle. But some thinks all this bland minimalistic furnishing makes us boring and the space we inhibit uninteresting. It seems you either love them or hate them. They have a huge following in the design world and have a yearly Muji Design Award. But whatever your take on minimalism is, we just love the stuff in their store. Simple, space-saving and
environmentally friendly. Everything we look for in modern living.
They have stores all over the world including the UK, US, China, France, Italy, Germany and Spain. They recently started their online store but there’s a lot going on in the site and can be confusing but once you can navigate your way through, they got some great products and the prices are very very fair.
One thing that annoys me more than anything is too much packaging. I have recently purchased two bookcases from Muji and the packaging and foaming was at a minimal and it was packed very well but no extreme wastes. I have seen more waste in a Barbie doll packaging than this bookcase. All the stationary are natural light brown, black or white. There is not a stitch of bright colors in the store. We just love Muji.
The notebook, pen and paper section is addictive even if you don’t write you want these on your desk!
Utility Section. We love their wastebasket.
Organization is peace of mind.
Muji have retail stores globally including France, UK and Germany. There are 2 stores in New York City, Soho & Times Square.